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Çaplait Shoes

Çaplait Shoes exists to bridge heritage and modernity, to fuse ethical manufacturing with directional style and to broaden the horizons of artisanal handcrafting. The Peshawari chappal is a traditional shoe that hails from Peshawar region of Pakistan. 

TP Studio worked with them to map out their social and digital marketing strategy to increase brand awareness and reach through thorough audience and competitor research, and identifying key content pillars. We have worked with them to execute the plan and manage their social media and monthly content planning. We have been able to increase their brand exposure and following organically by 20% in the first 6 months. TP Studio also directed and executed product lifestyle photoshoots for Çaplait Shoes to accompany their monthly content plans and other marketing collaterals..


  • Photography

  • Art and creative direction

  • Social media management

  • Content strategy & planning

  • Email marketing

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